Episode 6: Gareth Chalmers, Glasgow Clan ice hockey

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

  • Twitter
  • Hootsuite
  • Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club
www.glasgowclan.com
www.twitter.com/garethchalmers
www.linkedin.com/in/garethchalmers/

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting
www.notabenecopywriting.com
www.twitter.com/neilbarraclough
www.linkedin.com/in/neilbarraclough/

James Gordon, Owner, JDG Sport
www.jdgsport.com
www.twitter.com/jdgsport
www.linkedin.com/in/jdgsport/


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